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1 in 3 U.S. families are in diaper need
Here’s how you can help patients and families get the resources they need
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EDITOR'S NOTE: Joanne Goldblum is the founder and chief executive officer of the National Diaper Bank Network. She is also the founder of The Diaper Bank, formerly the New Haven Diaper Bank, where she volunteered as the executive director from 2004 until 2010. Prior to that she was a clinical faculty member at Yale Child Study Center Family Support Service from 1998-2005. She lives in Branford, Conn., with her husband David and has three children. Goldblum has a BA from New York University and an MSW from Hunter College School of Social Work.
The National Diaper Bank Network is a nationwide nonprofit dedicated to eliminating diaper need in America, by leading a national movement to help meet the basic needs of all babies and their families, including access to clean, dry diapers and other materials goods. Founded in 2011 with the support of Huggies® Brand, Kimberly-Clark Corporation, the network raises national awareness of diaper need and supports the development and expansion of diaper banks in communities throughout the country.
Learn more about diaper need and how you can help
Editor’s note: Content sponsored by Huggies® Brand, Kimberly-Clark Corporation


Did you know that over the course of a baby’s first year of life, caregivers may find themselves using up to 10 diapers per day, or about 3,000 diapers per year, according to the American Academy of Pediatrics.
At an average cost of about $18 a week to diaper one child according to a study published in the journal Pediatrics, and no government assistance available to help caregivers offset these costs, many households may find themselves experiencing diaper need, or struggling to provide enough diapers to keep a baby or toddler clean, dry and healthy.
A new study titled “Diaper Need and Its Impact on U.S. Families,” conducted by the National Diaper Bank Network and founding sponsor Huggies® Brand, Kimberly-Clark Corporation, painted a clearer picture of the daily struggles, feelings and attitudes among those experiencing diaper need.

Findings from the study include:
  • More than one in three (36%) families experience diaper need: However, 65% don’t know that diaper banks help provide free diapers to struggling families. There are more than 300 National Diaper Bank Network member programs that distributed more than 52 million diapers in 2016 alone.
  • Families reporting diaper need encompass a wide array of ages, racial groups and income levels: Most respondents are married (65%), two-thirds are employed, with 14% working multiple jobs to make ends meet.
  • Diaper need goes beyond the home: Among parents reporting diaper need, nearly three in five (57%) miss work or school due to a lack of sufficient diapers required by childcare, day care or early education programs to care for a baby or toddler. Parents in diaper need missed work or school an average of four days in the past month for reasons related to a lack of an adequate supply of diapers for their child.
We also know diaper need may lead to increased health risks for babies and toddlers. For example, if a baby is left in a soiled diaper for longer periods of time, this may result in conditions such as diaper rash and urinary tract infections.
How you can help alleviate diaper need

Nurses can help alleviate diaper need by:
  • Donating. Donate any leftover diapers (opened packages are fine too!) to a local diaper bank program, or consider making a monetary contribution to help end diaper need at NationalDiaperBankNetwork.org.
  • Referring families to a local diaper bank: Visit National Diaper Bank Network’s member directory page to find out locations in your area.
  • Volunteering at a local diaper bank or even hosting a diaper drive. Diaper banks need more than diapers. They need advocates, experience and man-power to best serve families and babies. You can contact your local diaper bank or email info@diaperbanknetwork.org to find a diaper bank near you.

For an executive summary of the Diaper Need and Its Impact on U.S. Families study, visit HuggiesHealthcare.com.
Do you know the 5 focus areas when diapering a NICU baby?
At the National Diaper Bank Network we get calls every day from moms, dads and grandparents looking for diapers for their children. Every call we get is from someone who wants the best for their child – wants to make sure their child is clean, dry and healthy every day. That’s the reason I started the New Haven Diaper Bank and the reason I worked with the Huggies brand to found the National Diaper Bank Network – because we know that every parent wants the best for their child.
I believe the same is true of nurses and other healthcare practitioners who want what is best for the babies in their care. Nurses are in a unique situation to help combat diaper need through their everyday actions, both in and out of the hospital.
Know the Facts: Diaper Need in the U.S.
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By Joanne Goldblum
Chief executive officer of the National Diaper Bank Network

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